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美國廣告學就業(yè)前景

更新:2023-09-17 18:02:22 高考升學網

在信息化不斷發(fā)展的今天,廣告方面人才被越來越多的企業(yè)所需要,廣告學專業(yè)也發(fā)展的越來越快。下面小編為大家全面解析美國留學廣告學專業(yè),想要去美國留學選擇廣告學專業(yè)的學生可以了解一下。

美國廣告學分支專業(yè)

Management Track: The management track will Ppare students for careers in account management, media, account planning, or advertising research.

Creative Track: The creative track will Ppare students for careers in art direction or copywriting.

Thesis Track: The thesis track will Ppare students for careers in marketing research or education.

美國廣告學主要課程內容

綜合基礎課程:Advertising and Society,Writing for Media Professionals,Principles and Practices of Advertising,Advertising Campaigns

以下是任一方向的課程:

管理方向(Management track concentration courses):Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

創(chuàng)造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

研究方向(Thesis track concentration courses):Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track

美國廣告學研究生職業(yè)前景

就業(yè)方向:廣告設計人員,企劃人員,美術指導,,廣告客戶經理,廣告銷售策劃,資深寫得可以做到廣告創(chuàng)意總監(jiān)等。

就業(yè)市場:廣告代理公司,傳媒業(yè),或者組織機構的市場策劃,研究機構等。

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